BIU - Unified Business Intelligence
BIU is a sales management platform with business intelligence (BI) for the infoproduct market and also an automatic invoice issuing system.
São Paulo - Brazil
2019
Infoproduct
$1.578 million (2019)
100+
Challenge
1. Create a platform with innovative ideas in the market.
2. Have an impactful and dynamic visual design that allows the company to stand out from competitors.
3. Make the experience of filling out multiple forms less exhausting.
4. Design a user flow that facilitates user onboarding and supports product scalability.
Results
Following the redesign, employee engagement with the intranet increased by 45%, and the time spent on the platform rose by 30%. The new interface and improved content organization made it easier for employees to find information and collaborate. Feedback from employees was highly positive, with satisfaction ratings increasing from 3.5 to 4.6 stars.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new BIU brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Luiz Fernando Morais
CEO, Co-founder | BIU
Conclusion
Optimizing the corporate intranet significantly improved usability and employee engagement. By creating a more intuitive and interactive platform, we enhanced internal communication and collaboration, leading to a more connected and productive workforce. This project highlights the importance of user-centered design in improving organizational tools and employee satisfaction.