Mondelez Greece
Redesign of an e-commerce app to improve navigation, increase conversion rates, and enhance the overall shopping experience. The project aimed to create a more visually appealing and user-friendly platform to drive sales and customer satisfaction.
Greece
2012
E-commerce
$26.58 billion (2020)
100,000+
Challenge
The challenge was to redesign the Mondelez sales app with a strong focus on improving the user experience for sales representatives. The main goals were to align the app’s visual identity with the Mondelez brand and enhance functionality to meet the specific needs of sellers.
This involved in-depth research to understand the daily tasks and pain points of the sales team, ensuring the app provided easy access to critical sales data and tools. The challenge also included creating a feedback loop to continuously refine the app based on user input.
Results
The revamped e-commerce site achieved a 40% boost in conversion rates and cut bounce rates by 50%. The streamlined navigation and sleek design enhanced product discovery, driving a 35% rise in average order value. Customer feedback was highly favorable, with satisfaction scores jumping from 3.8 to 4.7 stars.
74%
Improved onboarding process
88%
Increase in user retention
99%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ The new app’s branding and communication strategy are aligned to resonate with our existing and prospective customers, employees, and brand ethos. ”
Ana Carmina
Product Coordinator
Conclusion
This challenge successfully led to a more intuitive and brand-consistent application, enhancing the productivity and satisfaction of Mondelez’s sales team.